Top Holiday Gift Trends for 2025- What people are googling and buying

As we hit mid-November 2025, holiday shopping is in full swing, with consumers prioritizing value, personalization, and wellness amid economic caution. Google’s Holiday 100 list, based on billions of search queries from May to September, reveals a surge in practical yet trendy items—think tech upgrades, cozy essentials, and self-care tools. Searches for “holiday gifts” have spiked 25% year-over-year, with breakout terms like “weighted vest” (up 500%) and “red light therapy” (all-time high) dominating. On the buying side, Amazon and Etsy data show top-sellers leaning toward durable, multifunctional products, with social commerce (TikTok, Instagram) driving 18% of purchases, especially among Gen Z and Millennials.

Quick Tips for 2025 Shopping

• Budget Hack: 19% of purchases are AI-influenced—use tools like Google’s Shopping tab for deals.
• Sustainability Angle: Eco-friendly picks (e.g., bamboo pajamas) are up 50% in searches.
• Last-Minute? Focus on digital gifts like Sephora sets (140% search growth) or spa cards for experiences.
• Regional Buzz: On X, users rave about personalized neon signs and custom video ornaments as “memory balls” for trees.
• AI Boost: 62% use Google Shopping for deals—search “best [gift] under $50” for bundles.
• Eco Twist: Sustainable picks like bamboo PJs up 55%; opt for reusable wraps.
• Last-Minute Magic: Digital cards or Sephora sets (140% growth) ship fast; X users love “memory ornaments” for trees.
• Regional Vibes: In the DMV, NBA tickets are gifting gold; globally, gelato pique’s Christmas markets inspire cozy roomwear.

Trending christmas gift 2025

As of November 13, 2025, holiday shopping is ramping up with a 28% year-over-year increase in “Christmas gifts” searches on Google, according to the latest Holiday 100 data. Trends are leaning toward wellness tech, cozy personalization, and nostalgic gaming—driven by economic smarts (bundles up 35%) and social media virality (TikTok influencing 22% of Gen Z buys). Google’s analysis of billions of queries from May-September highlights breakouts like “movie projector” (up 945%) and “red light therapy” (all-time high), while Amazon and Best Buy report top-sellers in smart wearables and LEGO sets. Etsy sees a 1,200% spike in “personalized ornaments,” blending sentiment with sustainability.

1. Wellness & Self-Care Tech (Searches +155% YoY: Focus on At-Home Glow-Ups)
2. Tech & Gaming Upgrades (52% of Holiday Electronics Spend: Nostalgia + Innovation)
3. Fashion & Personalized Accessories (Social Virals: +120% for Stackables)
4. Home & Kitchen Essentials (Etsy Boom: +1,100% for Dopamine Decor)
5. Toys & Kids’ Delights (40% of Budget: Collectibles + Builds)
6. Unique & Quirky Picks (Rising: +300% for Experiences and Artisans)

Holiday gift Ideas 2025

With the holidays just weeks away on November 13, 2025, shoppers are buzzing about personalized, practical, and feel-good gifts that blend nostalgia with tech savvy. Google’s Holiday 100 list highlights massive spikes in searches for items like “movie projector” (up 945%) and “red light therapy” (all-time high), while Oprah’s Favorite Things emphasizes cozy essentials like weighted blankets and breathable pajamas. Sales data from Amazon and Best Buy show a 30% rise in wellness tech and sustainable home goods, with X users raving about custom video ornaments (like “memory balls”) and Beyoncé’s Sleighyoncé merch for fun twists. Trends lean toward multifunctional pieces—think gifts that promote self-care amid busy lives—plus eco-friendly options up 55% in queries. Whether you’re budgeting under $50 or splurging, these curated ideas from Good Housekeeping, The Strategist, and CNN Underscored cover all bases.

Top Tech Gifts

• Nintendo Switch 2
• Quality Wireless Earbuds
• Home Projectors
• Portable Chargers
• Mini Photo Printers

Home & Kitchen Essentials

• Air Fryers
• High-End Kettles
• Zojirushi Micom Rice Cooker Warmer
• Our Place Always Pan 2.0
• Cozy Loungewear

Top Google searched gifts

Top Google-searched gifts in 2025 include tech gadgets like the Nintendo Switch 2 and Oura Ring 4, home and kitchen items such as the Ninja Creami Swirl and Cozy Earth Bubble Cuddle Blanket, and fashion accessories like the Coach Nolita 19 and Crescent bags. Other popular categories include fitness gear like weighted vests, beauty products including red light therapy and specific hair products, and travel accessories. 
Nintendo Switch 2: A top-searched tech gift.

Oura Ring 4: A popular smart ring for fitness tracking.

Google Pixel Watch 4: Another highly searched smart watch.

Google Pixel Buds Pro 2: Earbuds with noise cancellation and conversation detection.

Portable movie projectors: Searches for projectors increased dramatically this year.

HP Sprocket Instant Photo Printer: A fun way to print photos without social media. 

Ninja Creami Scoop & Swirl: A versatile ice cream maker with a soft-serve feature.

Cozy Earth Bubble Cuddle Blanket: A very popular cozy home item.

Made In Round Enameled Cast-Iron Dutch Oven: A top choice for home cooks.

Our Place Cookware Set: A popular cookware set. 

• Coach Nolita 19: A mini bag that can be worn as a wristlet or shoulder bag.
• Crescent bags: Searches for this style of bag “shot for the moon”.
• Adidas Samba Jane Sneaker: A trending footwear item.
• Kendra Scott Bella Gold Hoop Earrings: A popular jewelry choice.
• Olaplex No. 7 Bonding Oil: A highly-rated hair product.
• Glow Recipe Watermelon Toner: A top-searched toner.
• Red light therapy masks: A beauty product that saw all-time high searches. 

The Woobles Easy Peasy Beginner Bundle: A crochet kit for picking up a new hobby.

Kids scooters: A frequently searched gift for children.

Kids scarves: Searches for these, especially wool options, reached a 10-year high. 

Budget-Friendly Chrismats gifts

As of November 13, 2025, holiday searches for “gifts under $50” are up 35% year-over-year on Google, proving shoppers are all about smart, thoughtful buys this season. With economic vibes favoring value (and a 40% rise in DIY and personalized trends), you can score meaningful presents for under $50—think cozy self-care, fun gadgets, and edible delights. Drawing from top sources like Good Housekeeping’s Google Holiday 100 picks, HGTV’s budget guide, and Forbes Vetted’s editor-tested finds, these ideas cover everyone from coworkers to kids. All are affordable, highly rated (4+ stars), and ship fast for last-minute magic.

• Laneige Water Sleeping Mask Mini Set
• Patchology Flashpatch Eye Gels (3-Pack)
• Farmer’s Market Soothing Soap Trio
• Anker 10,000mAh Power Bank
• Amazon Echo Dot (5th Gen)
• Apple AirTag (Single)
• Initial Pendant Necklace (Recycled Gold)
• Quince Cashmere Gloves
• Embossed Alphabet Mug (Personalized)
• Faux Tulip Bouquet
• The Woobles Crochet Kit (Penguin)

Top Online gifts this year

• Meta Wayfarer Square Sunglasses: These sunglasses can discreetly take photos and videos, handle music and phone calls, and post to social media directly.
• Nintendo Switch (OLED Model): Continues to be a top gift choice for gamers, providing a high-quality portable gaming experience.
• Apple AirPods Pro (3rd Generation): These noise-canceling earbuds provide clear, immersive sound and come with multiple ear tip sizes for comfort.
• Portable Chargers: Practical and useful for tech users on the go, brands like Clutch and Anker offer sleek and efficient charging options.
• Nextmug temperature-controlled mug: This smart mug keeps beverages at the desired temperature, a popular wellness-focused gadget.